Article Marketing

If I go into a neighborhood convenience store and discover they make homemade soup and a hand crafted sub sandwich at a good price and with great taste I am likely to go back again. They just improved their foot traffic because I plan to come back.

If I see a sign that tells me a roadside diner has the world’s best cup of coffee and I get a cup that tastes a bit like motor oil I will likely refrain from visiting that location again. They have just decreased their potential foot traffic because I will stay away.

Some of the lessons for online business are as follows…

Let some things be a surprise. Allow customers to find a few pleasant surprises along the way. With Search Engine Optimization (SEO) it may be hard to keep everything a surprise, but when a visitor finds something they hadn’t expected on your site they might want to come back.

Offer a product that exceeds expectations and is a fair value. It doesn’t matter if your business is online or brick and mortar people still shop for value and price. Treat your customer fairly and they may come back.

Never promise more than you can deliver. That roadside diner offered something they didn’t really have. They advertised something that was easily compared to every other cup of coffee the traveler has ever had and the experience came up short. If you promise big – deliver big.

Traffic building is an important part of website development. Business owners can get into trouble though when they assume everyone wants to receive information on their business. This typically happens when lists are purchases or leased and a mass email campaign is launched to recipients who may not be happy to receive your email. This rarely accomplishes as much as a smaller list that contains the names of individuals who have already expressed an interest in your company and product.

Sometimes online businesses will make bold claims and incredible promises that may result in a fast start to their business only to falter and sometimes fail when it is discovered they can’t deliver on the promise.

In the Tortoise and the Hare the shelled one learned that it was slow and steady that won the race and sometimes this is true of traffic building strategies. It may seem as if the process is taking too long, but even brick and mortar stores realize it will likely take more than a year to get their new business noticed and it takes at least that long for trust to be developed. It is a process that each new business has to go through, unless there is a significant buzz about the product and business prior to the launch of the website.

As important as traffic building is it must be predicated with integrity so trust can grow in fertile soil. Short cuts often result in short-term gains and long-term losses.

Do everything you can to encourage prospects to visit your site. This is most often accomplished through marketing development with integrity and perpetual persistence. The resulting traffic is the kind of traffic you want.

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Recently, the concept of marketing your website with articles has gained popularity. Many site owners are having articles written and published on various article directories. The reason is simple, traffic.

Why Article Marketing?

The demand for quality content online never ceases. Smart webmasters realize that by providing this quality content and giving permission for other webmasters to republish their articles results in an excellent opportunity to expose their website to their target audience.

Each article that you write and distribute gives you the chance to plug your site or newsletter in the about the author section. You can typically link directly to your site, and sometimes even can use HTML and link your primary keywords in the anchor text. This gives you some nice, relevant backlinks. Its not uncommon to receive thousands of unique backlinks for each article submitted, as over time your article will continue to be picked up for redistribution by other webmasters.

That’s why article marketing is so popular, its a winning situation all around. Other webmasters can add your quality articles to their sites for free, and you get exposure and links. Everybody is happy.

But I cant Write!

Writing a good article is actually surprisingly easy, especially if you are already an expert on your topic. Articles only need to be about 300 – 500 words, and be well written and without spelling and grammatical errors. Even if you are trying to write about a topic that you are not as familiar with, you have options.

Many webmasters outsource the creation of articles. If you visit any web freelance site, such as elance.com, you can usually find someone to write articles for you on any topic for between $10 to $40 per article. As with anything, buyer beware. Its best to give a prospective writer a small assignment first of only a few article to get a feel for the quality of their writing. Remember, the articles that you submit are representing you and your website. Quality matters.

How and Where to Submit Articles?

So, you have written your article, checked it for spelling and grammar and its ready to go…now what? You need to distribute your article to Article Directories, Article Announcement Lists and you can even submit your article directly to industry specific sites.

Many article marketers find that using an article submission software can speed up the time it takes to submit your articles. Article submission software also can help with the “where do I submit to?” question as well. The article submission sites and announcement lists come pre loaded with directories and other sites that accept submissions. You can also add your own sites to the list.

I highly recommend using an article submission software package to submit your articles. The time savings alone is substantial. Personally, I use the article submission software to submit to the “basic” directories & portals. Then, I go to Google and type in my topic and “submit article”. Usually, I will have tens or even hundreds more sites that cater specifically to the niche I am promoting. I then submit to those niche sites as well. This technique is not something I see being widely done, however, so there’s a good tip for you!

The traffic from articles submitted to niche sites as well as the directories is substantially higher than the traffic from articles submitted to directories alone.

There you have it. Marketing your website with articles is a great way to get traffic, links and expose your website to new visitors. Its easier than it sounds, even for those that think they cant write. Just try it! Chances are you will be adding Article marketing to your standard internet marketing box of tricks.

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Every internet marketer knows the importance of discovering good quality and profitable niches. Checkout these affiliate marketing resources A lot of internet marketing gurus have a incredibly simplistic way of teaching about niche discovery.

The sum total of a number of gurus’ beliefs on this can be summarized as:

1. Pick out a topic that you like, have understanding or are interested in.

2. Take the core keyword from this subject matter and plug it into a keyword research tool.

3. Look at the search count. If it is about 30,000 per month, it’s a fine niche. If it is below 30,000 searches, there is dreadfully little market and so it is not a good quality niche. If it is way above 30,000 searches, there is most likely too much competition and for that reason it is
dangerous to go into this niche market.

That’s it. Based on those three steps, you are expected to discover a niche. What’s erroneous with such a philosophy?

Initially, there is no research into the opposition. No step is taken to ascertain how powerful a competition you tackle in that niche.

Secondly, there is no exploration into long-tail keywords. Long-tail keywords are clear as keyword phrases of at least 4 words (the more words, the better). Every marketer knows the significance of long-tail keywords. Long-tail keywords can lead you to lucrative sub-niches.

Thirdly, there is no examination into the tendency of the searchers to purchase. It’s not only a matter of whether the searchers have money or not. A little people in a specific niche market may have money but are not intending to buy anything.

So here’s how the gurus really do their niche and keyword research:

1. Consider your own interests, abilities, knowledge, experiences. Anything from these may be a potentially decent niche to market to.

2. Identify what’s hot in the market i.e. what is currently the most talked-about craze, what’s buzzing or new in town. Is this a possible niche?

3. From the above two steps, pinpoint potential niches. Next run these potential niches through these ‘filters’:

a. Are people in this niche ready to purchase and not purely information seekers or looking for freebies? For example, ‘how to score an ‘A’ in your SAT examination’ would probably not be a very worthwhile niche because it would attract merely students who may not have the money to buy anything much.

b. Is there a problem that the people in this niche cannot solve themselves? Every niche involving technological expertise would nicely fit into this criteria. For example, ‘how to solve Windows Vista registry problems’ would likely be a excellent niche because very few people are technically experienced enough to deal with these problems.

c. Do the people in this niche have an vital crisis that wants to be overcome? The more pressing the better. For example, ‘how to stop your teenager’s drug habit’ is an exceedingly urgent crisis that begs for answers.

d. Is there an ‘evergreen’ need in this niche that is not a just a fad? ‘How to improve your golf swing’ is an evergreen need compared to ’strategies for World of Warcraft’ (World of Warcraft is a PC game). Once the fad for World of Warcraft is over, the market in this niche disappears.
Obviously, the more ‘yes’ answers you get to the above questions the more potentially rewarding a niche is.

4. When you have identified a potentially rewarding niche based on the steps above, it is time to look for a few long-tail keywords. These long-tail keywords will bring to light some sub-niches which you can further benefit from. For example, if you type in ‘golf swing’ into Wordtracker, you would get a entire list of linked searches. Look for keyword phrases with four words or more. A number of of them are ’stack and tilt golf swing’, ‘biomechanics of golf swing’, ‘what is the proper weight distribution during the golf swing’ etc. Build these keywords into your articles with these article spinning tools

5. To find out how much rivalry there is in this niche, just type in all the keywords you produce into Google’s free keyword analysis tool. This tool will present you the estimated advertiser competition (which is the same as marketer competition), average search volume for the previous month and typical monthly search volume. The good thing is that this tool also gives you synonyms for the keywords which ensures you get further keyword suggestions. You discover keywords with as little competition but as many searches as possible.

The steps above denote a much more broad way of niche detection. You will not just find rewarding niches but also the pertinent keywords that go with these niches. By doing this you make a genuine foundation in your niche marketing.

You could also use these niche marketing resources to start your niche marketing business.

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Article marketing has proven extremely effective in webmaster and bloggers internet marketing campaigns. When you begin your article marketing campaign several questions may rise such as issues around duplicate content and spam. As I browse the webmaster forums the big question that many are asking is how many article directories an article should be submitted to. Of course this is an issue of debate since no one, but the team at Google knows how much links within an article count for after being submitted to more than one directory count for, but personally I have found it helpful within the SERPs to submit too many different directories. Usually for each and every article I write they will be submitted into 30-50 article directories and on a good day I can write 10 articles. This means that when I am highly motivated I gain 300-500 backlinks from different article directories.

There are many different article directories which have no follow backlinks and as an SEO expert/freelancer I am asked constantly should someone trying to gain the backlinks necessary to gain first page Google position worry about these directories and of course the answer is yes. The power of article directories does not rest in the directory itself, but rather it is in the viral effect which a good article can have within the online community. Article directories such as articlesbase.com have the no follow in place for their articles, but they offer one of the easiest republication systems I have ever seen one click copies all the html of the article and the authors resource box with the links to a users clipboard helping them stream line the republication of your article. This is how article writing can boost your website from deep into the SERPs to the first page when the blogosphere and other webmasters which need fresh new content republish your article they are not allowed to republish the article unless they give you and your instructions which can be placed in the authors bio. If you would like to gain link popularity it is a good idea to place instructions that instruct publishers to reprint the article with the author’s bio and the backlinks within active.

Article marketing should not be the only marketing tool which you use there are many other marketing platforms which are free and effective. Blog commenting is another form of internet marketing which you should be utilizing when you begin or are running a website marketing campaign. Blog commenting on do follow blogs especially if you know how to search for posts which have a high PR can be extremely effective when trying to get high PR relevant one way backlinks and should be a consideration when you are marketing your website or blog. There are other places which to gain free backlinks such as directories, press releases, and social bookmarking though the effectiveness of these is usually highly debated. Whether you choose to use these other forms of marketing writing articles is one of the best ways to market and if you are not using article marketing within your campaign I highly recommend you start using it.

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When coming from a high school or college background, we are all taught the basics|fundamental in writing. Punctuation, paragraphs and grammar are all areas which are religiously communicated to the student. Although these are more than helpful guides, the world of writing is much broader. When writing an article, it is absolutely necessary to evaluate ones precision in detailing. The focus is not only ensuring that the meat, which is the thesis, of what is written is understood, but also describing the basis of it.

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Marketing strategies on the internet are no different from promotions in newspapers. In other words, if you want attention to your articles, then it is required for you to understand|acknowledge the importance of editing. Although technology has assisted us with software containing ‘ spell check ‘, it does not assure that the structure of what is written is correct. Thoroughly editing your material demonstrates to viewers and publication agencies that being accurate in writing is more than a necessity. This also aids readers in fully comprehending what your trying to communicate with them. If uncertainty with what you have written arises, have an individual read your article who is knowledgeable about the basics in penmanship.

Every writer possesses a creative style in which recognition is given to them because of their uniqueness. Do not try to imitate or copy the information of other writers. Plagiarizing is unacceptable. By doing so, search engines will not hesitate to ban your articles. It can also give the reader repetitive information which can cause disinterest in what is being read. Your priority is ensuring that your articles are viewed by as much people as possible. That being said, when writing a piece the words used must fit into what the sentence or paragraph is saying. Using large words or multiple synonyms to describe an event is too strenuous. Having a strong and wide vocabulary is important, however simplicity is also a benefit for not over doing what is trying to be advised. Lets evaluate the following example,

Non-Edited Version

” The cat has an extravagant, very beautiful fur in which its silky fur is extremely unique. “

Edited Version

” The cat has a healthy fur which makes it extremely unique. “

You see the difference?

In the edited sentence it is understood that the cat’s fur is in good condition and one of a kind. By providing minor adjustments to your articles, it will noticeably enhance your writing style and structure. These suggestions must be taken into consideration if you are looking to expand your mental state when it comes to writing.

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