Article Marketing

If I go into a neighborhood convenience store and discover they make homemade soup and a hand crafted sub sandwich at a good price and with great taste I am likely to go back again. They just improved their foot traffic because I plan to come back.

If I see a sign that tells me a roadside diner has the world’s best cup of coffee and I get a cup that tastes a bit like motor oil I will likely refrain from visiting that location again. They have just decreased their potential foot traffic because I will stay away.

Some of the lessons for online business are as follows…

Let some things be a surprise. Allow customers to find a few pleasant surprises along the way. With Search Engine Optimization (SEO) it may be hard to keep everything a surprise, but when a visitor finds something they hadn’t expected on your site they might want to come back.

Offer a product that exceeds expectations and is a fair value. It doesn’t matter if your business is online or brick and mortar people still shop for value and price. Treat your customer fairly and they may come back.

Never promise more than you can deliver. That roadside diner offered something they didn’t really have. They advertised something that was easily compared to every other cup of coffee the traveler has ever had and the experience came up short. If you promise big – deliver big.

Traffic building is an important part of website development. Business owners can get into trouble though when they assume everyone wants to receive information on their business. This typically happens when lists are purchases or leased and a mass email campaign is launched to recipients who may not be happy to receive your email. This rarely accomplishes as much as a smaller list that contains the names of individuals who have already expressed an interest in your company and product.

Sometimes online businesses will make bold claims and incredible promises that may result in a fast start to their business only to falter and sometimes fail when it is discovered they can’t deliver on the promise.

In the Tortoise and the Hare the shelled one learned that it was slow and steady that won the race and sometimes this is true of traffic building strategies. It may seem as if the process is taking too long, but even brick and mortar stores realize it will likely take more than a year to get their new business noticed and it takes at least that long for trust to be developed. It is a process that each new business has to go through, unless there is a significant buzz about the product and business prior to the launch of the website.

As important as traffic building is it must be predicated with integrity so trust can grow in fertile soil. Short cuts often result in short-term gains and long-term losses.

Do everything you can to encourage prospects to visit your site. This is most often accomplished through marketing development with integrity and perpetual persistence. The resulting traffic is the kind of traffic you want.

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Here’s a two pronged approach to getting the traffic you need and find out exactly what your customers want.

Why not Combine Surveys and Polls With Pay per click. I’m sure you already know that surveys are a great way to finding out what your target market wants. But if combined with low cost, quick and easy to use Google Pay Per Click, surveys can also send lots of hungry customers to your site every month.

First of all you’ll need to do some keyword research. You’ll need to find keywords and keyphrases that relate to your survey topic but also don’t have too many Google Adword campaigns running. You can do this very quickly with a tool like Jeff Alderson’s Adword Analyzer, which will show you exactly how many Google campaigns are running for various keywords at any given time.

Second, sign up for an inexpensive survey service like Survey Monkey. I won’t recommend free survey services, for they tend to limit the number of participants, and well the whole point is to get as many people as possible to take your survey.

The next step is to design a survey that will appeal to your target market.

Next, come up with an incentive for people to take your survey.

Make it a download, so you can capture the prospect’s email address. And make it viral. Even a simple white paper can be viral. You don’t necessarily have to cram it with affiliate links. Just make sure your URL is visibly listed on every page.

Now put up a simple web page that introduces people to the survey topic, offers the incentive, asks for an email address where you can send the download link and the survey results, and links to the survey.

Finally, use at least a dozen of the keywords you researched earlier to set up Google Adwords campaigns advertising your survey.

Make sure the ad uses your keyword, and that it mentions the incentive. “Take this Cooking survey, get a free recipe E-book.”

You don’t have to be the #1 ad.

You can even be on the second or third page.

The point is to capture a targeted prospect’s contact information for a very small investment.
But there are also some additional serious benefits in addition to all the traffic you’ll gain.

First, you’ll collect valuable information on what your prospects are looking for.

Second, you’ll have their permission to contact them with the survey results and the download link for the thank you gift.

And third, if you make that free gift a viral report, you’ll eventually get more targeted traffic. Nice!

You can do a variation of this with a simple one question poll.

Everything else is the same, except you’ll want to come up with an intriguing question for the poll – something that will attract people’s curiosity about the results and get them coming back for more.

I hope you enjoyed this Article and have gained some valuable information from it.

Good luck with the future.
Regards.
Ryan Blake.

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In affiliate and internet marketing, search engines like Google, Yahoo and Bing play a very vital role. The importance of the search engines cannot be stressed enough. The majority of targeted traffic that comes to most sites, comes from the search engines. By building a strong presence in the search engines, you build a strong foundation and momentum for your business.

The search engines are designed to provide the user with the most relevant information possible and the more relevant the information, the higher is the the placement of the site in the search engine results. Users normally browse through the first page of the results, rarely going to page 2 and beyond. This makes it very important for a site to get a page one ranking for its crucial keywords. Without it, the site is left with little option except to pay for traffic through Google Adwords or some other method of paid advertising.

It should be mentioned that the majority of the traffic that comes from the free traffic system called the search engines, comes from one search engine and that search engine is Google. For affiliate marketing folks, Google has been one of the most valuable assets and an absolutely important part of their internet marketing strategy.

A very important factor to consider when creating a strategy for your search engine presence is to choose your keywords carefully. This is the basic part where most people get it wrong. Your keywords must have absolute relevance to your site’s content and they must be attainable.

There are two basic parts of optimization for the search engines. The first one is on-site optimization, which is optimizing all the meta tags, title tags, ke4ywords density and all the other little things.

The second part is link building. Google has an algorithm that measures popularity of a given website and the best way to do that is by measuring the quality and relevance of the links pointing to the website in question. the search engines look at the anchor text of the links pointing to your site and it determines what your site is about and how relevant it is to any given keyword search through the search engines. This is combined with the number of links, their quality and strength.

The simple truth of search engine optimization is that you can optimize any site for any keyword, it just takes a certain amount of time. Nothing is impossible and there is nothing that cannot be done with a proper amount of hard work and dedication involved.

Affiliate marketing is a very strong industry and it is growing very fast, following the growth of the search engines and the rising number of websites online. Create an effective search engine strategy for your affiliate marketing website and reap the benefits of one of the fastest growing businesses in the world.

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Article Marketing is used widely around the world by marketers to promote their businesses. Don’t jeopardize the quality of your articles. Put the quality of your articles on the top of your priority list as this is a very important part of article marketing. Ensure that all your articles are well-written, organized, informative, and easy to understand. By doing so, you’ll surely be able to impress your readers making it far easier for you to convince them to click your self serving bio links and do business with you in the long run.

Use captivating and attention-grabbing headings. One of the trickiest parts of article marketing is getting online users to choose your articles over other peoples articles that are posted online. You can achieve this by using titles that can capture the attention of online users and making sure that your titles are professionally written.

In order to utilize article marketing you first need to be able to write articles. Most article directories will often offer you stats showing you amount of clicks you get via your anchor links within your article. Calculate the amount of views to link clicks to get a click through rate and try to alter your link text to make it more effective at getting people to view your offer or website.

Many people do not have the natural skills to write creatively. While the Internet has made it possible for anyone to talk about any topics at any time, it does not mean that what people have to say on a specific topic is going to be entertaining, contain useful information or even readable. Writing isn’t something that everyone can do as it requires a certain amount of natural talent, on going practice and plenty of time.

You may have heard of a marketing method called ‘Bum Marketing’, which is closely related to article marketing. Making a decent income with bum marketing is fairly easy to achieve if you be consistent and have the will to develop what you know about internet marketing. Even though bum marketing is a brilliant way to achieve the goals that you have online it is not the only way. Always remember that there are other ways to drive traffic and once you feel you’ve been successful with bum marketing perhaps it might become time to delve into other traffic driving avenues.

Once you have written your article, have a look at a few of the article publishing sites like articleinquiry.com where you can join and upload your article to. During the submission process the site will ask you for your authors resource box. This is what enables you to add links to your site, and is where article marketing and bum marketing really starts to pay off. Make sure to use an anchor keyword to add links to your site and make sure it is relevant to the product you are offering.

One of the most recent forms of online marketing which is used today is video marketing. One thing to bare in mind when you are thinking about doing some video marketing, is just like with TV commercials, people like to be entertained rather than being sold to. Make your viewers laugh, make them smile or even make them cry – all that is important is that you get their attention focused on you. Once you have got their attention you can just leave your product or service to do the talking.

It’s worth remembering that video sites are also social networking sites. You may click on other channels, makes comments on other videos, and invite more people to expand your network. By doing so, you can popularize your videos within a specific virtual community so you can easily broaden your horizons and better connect with your potential clients.